In 90 days, from nothing, Arirang was put in front of a large, genuinely new audience on every platform:
- More than 1.7M combined content views and over 1.65M unique people reached across the three platforms
- TikTok: 618.4K post views and 531.7K unique viewers over the trailing year - the fastest-growing channel, with 4.8K shares carrying the brand into new networks
- Facebook: 577,623 views in a single 28-day window, with Reels driving 93.4% of views and 99.7% of views coming from non-followers
- Instagram: 512,590 views and 129,176 accounts reached over 90 days, 96.8% from non-followers - the widest top-of-funnel reach
- Over 52,000 combined engagements and 1,300+ followers built from zero - a real, owned audience that compounds over time
Arirang Hotel & Restaurant is a Kampala hospitality destination offering dining, events, and hotel hosting. When Akelis Media came on board, the brand had no working digital presence to build on - the previous team's pages and assets were never recovered, so the starting point was absolute zero: no followers, no content history, and no audience anywhere.
Rebuilding a brand's online presence from nothing is a different problem to growing one that already exists. There was no legacy audience to reactivate, no content library to lean on, and no domain authority to inherit.
The task was to launch, brand, and grow three platforms - TikTok, Facebook, and Instagram - in parallel, on a compressed 90-day runway, while beginning to recover the Google Business Profile that controls how the hotel appears on Search and Maps. Every number in the trial had to be earned from a standing start.
We treated the trial as a full brand launch, not a posting schedule. Three new pages were established, branded, and grown at once, with short-form video as the engine across all of them.
- TikTok-led reach - short-form video became the fastest-growing channel, turning a brand-new page into hundreds of thousands of views and a genuine discovery audience
- Reels-first Facebook - Reels drove the overwhelming majority of views and engagement, reaching almost entirely new, non-follower audiences
- Paid-assisted Instagram - deliberate paid amplification was used to seed a brand-new page quickly and deliver the widest top-of-funnel reach
- Shareable, discovery-led content - content built around hotpot education, chef craft, events, and venue hosting - designed to be pushed into new networks organically
- Google Business Profile recovery - we advanced the listing recovery to its final step, pending a verified business domain to complete the process
We were transparent about the numbers throughout: because each page began at zero, the percentage growth is extraordinary by design. The real proof is the absolute reach and audience built in 90 days, not the headline percentages.
The hardest growth is the growth you build from zero. Absolute reach, not headline percentages, is the real proof.
Launching three platforms from nothing in 90 days is a compressed, unforgiving timeline. Half a million views on a page that did not exist three months ago is the story worth telling - and it is the foundation a longer partnership compounds into consistent visibility, a loyal audience, and measurable bookings.